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The web site has the following in the homepage, "Specialists in low cost ferry travel between the UK and Ireland." I noticed that the web site also stated " UK 01246 825 947 Ireland 074 95 22002." They also said " We specialise in ferry travel between the UK and Ireland, using our extensive local knowledge to give all our customers a first class, friendly service at the best prices available on the market. Choose from a range of departure and destination points around the UK and Ireland, travelling with the leading UK-to-Ireland ferry companies including PO, StenaLine and Irish Ferries." The meta header had donegal as the first optimized keyword. This keyword is followed by travel, ferries, and ferrys which isn't as important as donegal. The other words donegaltravel.net uses is bookings. tickets is included and might not be understood by search parsers.